Bidvest's Literacy Project South Africa | Documentary Photography
Rally to Read Literacy Project is a joint project involving private sponsors, members of the South African business community and 135 rural schools, organised annually by McCarthy, Bidvest, The READ Educational Trust and the Financial Mail.
Bidvest's aim is to drive positive social change, involved in community development that enhances education, health, economic inclusion and diversity. Investing in communities and human capital.
My role documented arrivals at each venue on the rally weekends, uploading with a brief outline of the days events to the projects live photo blog, each shot uploaded with relevant search engine optimisation information created to help raise awareness for the Read Literacy Project. Viewing figures for the blog were fantastic and enabled pupils and participates to re live their favourite moments online. Here in the slideshow are sets of shots from two rallies out of many.